Where Can I Advertise My MLM Business Opportunity?

There are a million and one ways to advertise your MLM business opportunity. The problem may not be the where, but what are the most effective and cheapest methods. You are probably on a limited budget and can’t take out a full page ad in a national paper like most network marketers. So, what are some effective low-cost advertising methods?

#1 – Free Classified – Craigslist and Backpage are the two most popular websites for free classified ads. There are a free way of advertising your business, but don’t expect a huge result from these unless you post a massive amount of ads.

#2 – Around Town – There a multitude of ways to get the word out around your town such as business cards, networking meetings, flyers, and local events. Ask around and find a Meetup group or find a group that will let you speak for their members. Want to get a lot of people looking at your ad for free? Put up a huge banner over a major highway where there is an overpass, but don’t hold me liable!

#3 – Magazines – There are many low cost ads available in niche magazines that you can place an ad in. Look for a magazine that relates to your product or service.

#4 – PPC – You have the best control with your advertising using this method. Advertise in a certain area, state, or country or just advertise using certain keywords. Pay per click may be the best way to advertise your network marketing business online.

Consistency is Key in a Direct Sales Business

As a Direct Sales business owner, I am often asked, “How do you continue to grow your business?” My answer is always the same, “You need to be consistent with your advertising, marketing and networking.”

When I speak of being consistent, you need to work on your business 4-5 days a week, for several hours a day. Sit down and draft up a business plan and schedule, stick to your schedule as much as possible. Let your family and friends know that your business is important to you and that you work between the hours of __ and __. This will eliminate distractions and keep you on track. A home business does not work itself. You need to dedicate your time to working the business.

If you are a new business owner, I recommend that you educate yourself on advertising, marketing and networking a business. You can do this by reading several books or magazines related to having a home business.

Here are several ideas to get you started.

Advertising

When it comes to advertising your business online, you can purchase button and banner ads on a variety of web sites directed towards your niche. You could also place free and paid classified ads.

When it comes to advertising your business offline, you can do print advertising in newspapers and regional magazines. You can hang flyers and catalogs on neighborhood doors.

Marketing

When it comes to marketing your business online, you can hold online parties or participate in online Direct Sales vendor events. I also like to sponsor contests on heavily visited websites that my target market audience visits. Here is an example: If you sell kitchenware, try sponsoring a few contests on recipe and cooking websites.

When it comes to marketing your business offline, I recommend participating in some local events such as craft shows, flea markets and trade shows. I like to print up tip booklets pertaining to my niche that have my business information located inside the cover. I drop them off at local businesses so that they can hand them out for free to their customers. This is a great way to build up a local customer base.

If you like to write, I would recommend article marketing. You can write business articles, short stories and how-to tips and distribute your articles to online websites or offline magazines and newspapers.

Networking

Online networking can be time consuming but its worth the effort. I recommend that you join MySpace, Facebook, Linked-in, Ryze and Twitter. Go to any major search engine and you can find those groups.

Offline networking can be a valuable business experience. Join your local chamber of commerce and women business owners associations. Networking is all about building relationships with like-minded business owners

Just remember, like any business owner…You need to do the work! Once you get into the habit of working on your Direct Sales business consistently, you will see your business continue to grow.